It's a bad habit - I'll pick up a printed piece and turn it back and forth wondering how it was produced. Often, if done in public, this will result in a whack up-side the head from my wife. U.S. Currency has got to be the holy grail of "how the heck did they do that" - and I'm just glad that someone else took interest in the production process so I don't feel alone with my habit.

The number one way we've grown over the last year has been on the word of mouth from delighted customers. This summer, we're taking it up a notch - now all of our fans that are referring our business stand to win a new iPod Nano. Click here to see how.

Seeing a finished project always gives us a good feeling - especially when it involves creative people from all walks of the industry. We put together this self-promo piece as a special greeting to our friends and supporters after our first year of business. Managing this piece was a beast - especially hand trimming and gluing everything together. The props from Trish Witkowski, one of the leaders in making bindery cool again, made it all worthwhile. Check out her video blog here.

In celebration of one of the most fun holidays of the year, What They Think published a spoof newsletter. Favorite article: "Font Choice Dooms Peace Treaty".